Flight to Suburbia II

Post-WWII, term “White Flight” was coined to describe the large-scale migration of Caucasian people to the suburbs in the ‘50s and ‘60s. The fleeing wasn’t limited to white folks only. “Black Flight” is a term applied to the migration of African Americans to the suburbs after the passage of civil rights legislation and the end of segregation.

Millennial Flight is altogether a different journey.

As Millennials age, they are not so much fleeing urban cities, but making a strategic move to the smaller towns. The Brookings Institution, an American research group founded in 1916 on Think Tank Row in Washington, D.C., issued a 2018 report on Millennials pointing to a Millennial population shift to the suburbs.

But in this era, employers are following the Millennials to the suburbs, particularly tech companies. Take for example Google’s move to Boulder, Colo. Google’s new $131M campus stretches 200,000 square feet in two buildings with perks that include a fitness center, free massages and a bouldering wall.

Inc.com’s Dustin McKissen reported in Oct. 2017 that employers are abandoning traditional wisdom that says they have to be headquartered in an urban area to attract Millennials. McKissen lives in St. Charles County, Missouri, where a growing number of large employers have located intent on attracting Millennials.

In 2013, a survey by Demand Institute Housing and Community, found 48% of Millennials wanted to live in the suburbs, while only 38% wanted to be in the city (Bisnow.com.)

Counties that tend to be more suburban that are experiencing recent upticks in migration. Five counties in Florida recorded among the highest domestic migration rates last year: Brevard County, Lee County, Polk County, Sarasota County and Volusia County. In Colorado, growth hasn’t slowed in El Paso County, and the same goes for Spokane, Wash., according to Governing.com (March 2018.)