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How listing agents help you sell your home

After you determine an asking price, a listing agent should provide you with a comprehensive marketing plan detailing how she'll get your property sold. This plan should include the following:

  • Recommendations for home improvements or home staging, if necessary. Yes, these alterations will cost you time and money, but they will improve your chances of a faster sale and higher asking price. Don’t be tempted not to make the repair because you are “not in a hurry” to sell.  The home may languish on the market and result in a lower price. 
  • Taking photos or hiring a photographer who will be able to highlight your home's best features.
  • Adding your home to the multiple listing service, where home buyers and their agents can view your property and decide if they'd like to come visit for a closer look.
  • Advertising and holding open houses.
  • Coordinating showings with prospective buyers.