If you are getting ready to sell your home, finding a listing broker should be top on your list of things to do. A listing broker is your advocate and will help you through the entire selling process.
One of the most important roles of a listing broker is pricing your home correctly. Yes, there are online resources available that provide a target value range of your home, and sometimes that range can be quite large. A listing broker will help you fine tune that value so you can price your home correctly.
The stakes are high: Price your home too low, and you could lose out on a lot of money. Pricing it too high, however, and the picture isn't pretty either. While it may be tempting to work with an agent who says they can fetch a fortune for your home, overpricing may mean your home languishes on the market for months or even years—making buyers wonder if something's wrong with your home and lowball you anyway.
“Listing agents have many duties and responsibilities, but at the top of the list is to properly price your home,” says Deb Egelske, Owner and Managing Broker with Park Properties Realty.
To do this, a listing agent will analyze the sales prices of comparable homes, or “comps,” in your area to see where yours should fit in, and advise you accordingly.